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Insights, stories, and perspectives from the Ireme Research and Consulting team on public health, market research, and Rwanda's development landscape.

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From the Ireme Team

Our consultants share perspectives on the sectors and challenges they work in every day.

Understanding Consumer Behaviour in Kigali's Emerging Market Public Health

Understanding Consumer Behaviour in Kigali's Emerging Market

A look at how shifting demographics, mobile penetration, and urbanisation are reshaping consumer patterns in Rwanda's capital city.

Why Evidence-Based Strategy Matters More Than Ever for SMEs Strategy

Why Evidence-Based Strategy Matters More Than Ever for SMEs

Small and medium enterprises in Rwanda increasingly need data-driven strategies to compete ÔÇö but access to good research remains uneven.